Japanese Hair Straightening

Japanese hair straightening, also known as thermal reconditioning or Yuko, is a method for permanently straightening human hair, created by japanese hair expert Yuko Yamashita.

Whereas other straightening procedures involve applying relaxers to smooth out the hair, in Japanese hair straightening the hair is treated with chemicals, then separated into sections. Each section is ironed, rinsed, and blow dried. The procedure takes from one to eight hours depending on the length, thickness and condition of the hair. The effect is permanent, though new hair growth is unaffected. Yuko is not advisable on bleached hair or other hair that has had similar chemical treatments done to it. However when used on healthy hair it has been known to strengthen and even improve the condition of the hair.

This treatment involves applying a specialized water, known as Phi-ten, to a patented chemical formula. Phi-ten water is created through a process know as PHILD, developed by Phi-ten chemists. The water contains gold molecules which are electrically stable. The result, notably when combined with heat, is an increase in the ability of the hair to absorb nutrients and moisturizing agents rapidly and effectively.

Yamashita's system was granted a patent in Japan in 1995, and she opened her first specialized hair straightening salon in 1996. Since then she has trained a number of hair specialists in the Yuko method.

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